Golf Brand Apologises for Advert Showing Woman Being Pushed Over

Golf brand Good Good has apologised for an advertisement that showed a woman being pushed to the ground after reaching for a golf club. The American company, which has 2.13m subscribers to its golf channel on YouTube, created and published the advert for golf club manufacturer Callaway. The advert drew a backlash and was accused of making light of violence against women.

The advert showed Good Good co-founder Garrett Clark rushing over to professional golfer Alexis Miestowski and pushing her to the ground before shouting: Do not touch my new driver. Good Good has since taken down the content and issued an apology, stating that the actions depicted in the advert are not aligned with their values as a brand.

• Good Good has 2.13m subscribers to its golf channel on YouTube
• The advert was created for golf club manufacturer Callaway
• The PGA Tour has been working on closer collaborations with social media content creators
• Good Good has become one of the largest content creators in golf since its launch in