MS NOW Brings Its Live Feed to Connected TVs Ahead of US Midterm Elections

Versant’s MS NOW has expanded its direct-to-consumer membership to connected television platforms, letting members watch its live 24/7 feed on a television without a cable subscription for the first time, one day before the United States midterm elections.

FAKTA

• From Monday, 2 November 2026, the MS NOW live feed is available on Roku, Apple TV, Samsung, Google TV and Amazon Fire TV.
• Members can also watch full episodes of all MS NOW programmes on demand through the network’s app.
• The MS NOW Membership costs $7.99 per month or $79.99 a year.
• The expansion follows the first phase of the membership launch across web and mobile in September 2026.
• Member-exclusive series, twice-daily live Q&As with journalists and other live events will be added to connected TVs in the first quarter of 2027.

MS NOW connected TV launch brings live news to the big screen

MS NOW said on Monday that it was expanding its direct-to-consumer membership to connected TV platforms. The move lets members watch the network’s live feed on a television without a cable subscription for the first time, a day before the US midterm elections on 3 November.

Viewers can access live TV coverage by signing up for the membership or signing in with a participating TV provider within the MS NOW app.

What the membership includes

The membership, available for $7.99 per month or $79.99 annually, brings MS NOW’s more than 25 on-air anchors, award-winning reporters and more than 120 live news programmes to millions more viewers each week.

Through 17 November at 11:59 p.m. ET, new members can take advantage of a special midterm election offer of 30 percent off the first year of an annual membership.

The membership also features twice-daily live Q&As with MS NOW journalists, a community forum, a mindfulness tab, 24/7 access to the live linear feed, member-exclusive series and a curated daily news briefing.

More features coming in early 2027

The company plans to add member-exclusive series, twice-daily live Q&As with its journalists and other live events and features to the connected TV experience in the first quarter of 2027.

MS NOW reaches more than 38 million Americans across platforms and has recorded more than 4.5 billion views across YouTube and TikTok combined year-to-date, according to the company.

Frequently Asked Questions

What is MS NOW’s connected TV launch?

From 2 November 2026, MS NOW members can watch the network’s live 24/7 feed on Roku, Apple TV, Samsung, Google TV and Amazon Fire TV without a cable subscription.

How much does the MS NOW Membership cost?

The membership costs $7.99 per month or $79.99 a year.

Can I watch programmes on demand?

Yes. Members can watch full episodes of all MS NOW programmes on demand through the network’s app.

What is coming to connected TVs in 2027?

Member-exclusive series, twice-daily live Q&As with journalists and other live events are planned for the first quarter of 2027.

Why did the launch happen on 2 November?

The expansion arrived one day before the US midterm elections on 3 November, giving members live election coverage on television.

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